In Progress is a Toronto-based, female-fronted pop-punk band inspired by early 2010s punk. Created to amplify women in the punk scene, they fuse raw energy and unapologetic authenticity, challenging conventions with electrifying performances and fearless lyrics. In Progress is more than music—it’s a movement, empowering a new generation to embrace individuality and carry forward a legacy of defiance and liberation. In creating their brand campaign, I aimed to reach to all aspects of band branding from identity and logo design to merchandise and various campaign ideas to help grow their audience ahead of their first world tour.
