Exploring how a brand can be applied to an entire tour is something that has always captivated me. There are so many touchpoints that need to be considered which allows for outside-the-box creative freedom as the designer while keeping the brand consistent. From tour posters to venue merchandise to social media advertisements, creating this tour branding for a reunion for a band that took over the world in the early 1980s can allow for a blend of past and present into a striking concept.
