Growing up in the glamourous city of Monte Carlo, Charles Leclerc had always been drawn to his family's grand piano since he was a boy. Listening into his little brother's piano lessons and plinking at the keys himself between sessions on the karting track, Charles grew alongside the presence of music from a young age. Now, at twenty-seven years old, he is proud to be releasing his debut classical album titled 'Predestined' and preparing for his inaugural world tour where he will play his self-composed piano pieces in some of the most elite symphony halls.
Upon completing research for other classical artists and pianists, I took note of what styles and colour schemes are best represented to this audience. I also wanted to keep Charles' personal identity throughout this campaign through refreshing his logo and including his signature as a motif throughout the designs. The rich, warm browns accentuate the feeling of his ethereal piano sonatas and the sense of elegancy and luxury that stems from his native Monaco and his beloved Italy. Charles' personal brand uses the serif typeface that is seen on his debut album, however creative freedom in choosing a bolder, more unique sans-serif was used for the tour branding itself as a way to create visual interest and eye-catching depth.
